Q.No.1.

Go to the Save Mart and make a list of 50 items that appear to be new products rate each product for its level of innovation, with a 25 being extremely involved in highly innovative and a 10 being a very minor changes such as an improved package or pleasant smell how truly new and innovative are these products overall? Do you think companies are being at risk averse? give a reason for your answer? (Marks: 4)