Q.No.3.A researcher always need population to collect sample for research. Identify the relevant population for the following research studies and suggest the appropriate sampling

design to investigate the issues, explaining why they are appropriate.

a. A hospital administrator wants to find out if the single parents working in the hospital have a higher rate of absenteeism than parents who are not single.

b. A marketer wants to generate some ideas on how women differ from men in acquiring product knowledge about cars. (Marks:08)

Q.No.4.A magazine article suggested that "Consumers aged 35 to 44 will soon be the Pakistan's biggest spenders, so advertisers must learn how to appeal to this over the thrill crowd." If this suggestion appeals to a designer clothing brand like "Ideas by Gul Ahmed", what should the sampling design be to assess the tastes of this group in Punjab?. (Marks:06)