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Q.No.9. (Marks 10) Relationships between the seller and buyer are often mentioned as being more critical in business-to-business (B2B) transactions than in business-to-consumer (B2C) transactions.

Q.No.9. (Marks 10)

Relationships between the seller and buyer are often mentioned as being more critical in business-to-business (B2B) transactions than in business-to-consumer (B2C) transactions. Do you agree or disagree with this? Discuss.

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