Qns 1 The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly . list the four core business processes Use an

example for each process to illustrate your discussion

Qns 2 Explain what is qualitative research and why it might be useful to marketers. What are its major drawbacks

Qns 3 The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name

two family categorizations and discuss the impact of each of the categories on buying behavior.