QUALITATIVE RESEARCH MODULE

QUESTION; The viewpoint of Directors toward Sustainability in Small to Medium Enterprises

Interviews can comprise many diverse question kinds. There are questions that suit open discussions very well, while others direct the participant to particular answers. Researchers should choose questions that best fit their needs (e.g. opening or closing an interview).

1. Plan an interview for use with your potential participants.
2. Questions should be in order
3. Interpret each question by identifying its kind and your goal for choosing it.
4. Elaborate on the ideal sample (in terms of targeted participants and sample size);

• The forms of interviews you are likely to engage in;
• The stance that you will take (if any);
• The proposed number of interviews;
• and how everything is going to fit with other research activities.