Qualitative techniques for forecasting (Assessment task)Instructions

• Analyze why forecasts are needed in companies.
• Explains when qualitative techniques should be used to forecast results.

1. Defines and provides an example of each of the following)
   • Executive opinion
   • Sales force estimates
   • Delphi Method
   • Market Research
2. Conclusion
   • Are qualitative forecasts better predictors of outcomes than quantitative methods? Why yes or why not? Justify your answer.