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Qualitative techniques for forecasting ( Assessment task )Instructions Analyze why forecasts are needed in companies. Explains when qualitative techniques should be used to forecast results.

Qualitative techniques for forecasting (Assessment task)Instructions

  • Analyze why forecasts are needed in companies.
  • Explains when qualitative techniques should be used to forecast results.
  1. Defines and provides an example of each of the following)
    • Executive opinion
    • Sales force estimates
    • Delphi Method
    • Market Research
  2. Conclusion
    • Are qualitative forecasts better predictors of outcomes than quantitative methods? Why yes or why not? Justify your answer.

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Analyzing the Need for Forecasts in Companies Forecasting is essential for companies due to the dynamic nature of markets consumer preferences and various operational scenarios The primary reasons for ... blur-text-image
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