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Quality and Value, are words that attract immediate attention when used to sell goods and services, but operating managers and managerial accountants/ analysts must identify

Quality and Value, are words that attract immediate attention when used to sell goods and services, but operating managers and managerial accountants/ analysts must identify strategies , and linked associated costs, to ensure that there is real substance to these words. Refer to the elements of the Cost of Quality, and elements of Control to identify how each of these words can be more than effective marketing slogans (which they certainly are), and can be applied strategically

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