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Quality Chairs Inc. (QC) manufactures chairs for Industrial use. Laura Winters, the Vice President for Marketing at QC, concluded from market analysis that sales
Quality Chairs Inc. (QC) manufactures chairs for Industrial use. Laura Winters, the Vice President for Marketing at QC, concluded from market analysis that sales were dwindling for QC's standard three-foot chair due to aggressive pricing by competitors. QC's chairs sold for $730 whereas the competition's comparable chair was selling for $630. Winters determined that a price drop to $630 would be necessary to regain market share and reach a targeted annual sales level of 10,000 chairs. Cost data based on sales of 10,000 chairs: Budgeted Actual Quantity Quantity Direct materials (board feet) 88,900 80,400 Actual Cost $1,254,500 Direct labor (hours) 71,800 74,225 Machine hours (hours) 11,850 11,700 875,900 250,900 Finishing and packing (hours) 6,950 6,850 125,900 The current profit per unit is: Multiple Choice $654. $579. $629. $479. $429.
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