Quantitative Assessment: Another client of ours runs search and social marketing campaigns in a single state. Given the following assumptions, which channel would you allocate more budget to, and why? Channel A offers a $1.70 CPC. You expect a click-through rate of 0.2% and an average order value of $34. Channel B offers a $6.00 CPM. You expect a click-through rate of 0.5% and an average order value of $30. Your site's normal conversion rate is 8%. Assume that site visitors from both channels will convert at the same rate. Please create and attach an Excel sheet with the above data and show all work that led to your conclusion