quastion in marketing pleas fast

Time left 0:4 Cadbury Worm-infested Bars (2003) In a story that would make any chocolate-lover reel in horror sy sumulus, two bars of Cadbury's Dairy Milk bought in Mumbai, India, was found to be infested with worms. olan Cadbury were not quick out the blocks to deal with this one and they denied any chance of contamination happening aas in the manufacturing stage, clashing with the FDA vzels seus and the media as a result. Soon realizing the scale of the issue, the company pulled all its advertising and ran an educational PR project for the media. Publications were kept up to date with the improvements to production and they even changed their packaging. Cadbury's did face a huge plummet 1 in sales initially after the incident, but thanks to aggressive advertising, they were almost back to pre-crisis levels after 8 weeks and the company reclaimed its throne at the top of India's chocolate industry. 1- What other public relations options did Cadbury have in your opinion? 2- How essential was communication in this case