Quattro-Canna Holdings wants to generate deeper insight concerning downstream industries'attitudes towards the marketing strategies used and their level of effectiveness concerningtheHempTrain.Quattro-CannaHoldingsalsowantstodeterminewhetherdownstreamindustriesare aware of the HempTrain, what consumers think about the quality of the local processingcapacity, whether they are likely to adopt hemp into their manufacturing processes and why andhowtodistributetheir productsinSouthAfrica.YouadviseQuattro-CannaHoldingstousefocusgroups.

Planhowyouwouldexecute thesefocusgroupsbyconsideringthefollowingoperationalaspects:

• Thenumberoffocusgroups you proposetoconduct andwhy.
• Theexactcompositionofparticipantsforeachfocus group (numberofparticipants,participants'characteristics, etc.) andwhyyouselectthesecompositions.
• Howyouwillrecruitandselectfocus groupparticipants.
• Whereyou planforthefocusgroupstomeetandwhy.
• Whether youplantooffer incentivestoparticipants,andifso,whichtype(s).