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Ques 2. Rate the retail industry and the airline industry as high, medium, or low on the following dimensions of industry structure. Rivalry Threat of

Ques 2. Rate the retail industry and the airline industry as high, medium, or low on the following dimensions of industry structure.

  • Rivalry
  • Threat of new entrants
  • Threat of substitute products
  • Bargaining power of buyers
  • Bargaining power of suppliers

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