Question 1.1. An alliance should demonstrate the low risk of anti-competitive harm and pro-competitive ______ and efficiencies to be gained. (Points : 1)

Market manipulation Boycotts Benefits Comfort letters

Question 2.2. Commercial air travel provides an interesting example of the creation of new corporate _____ through strategic alliances, where the alliance becomes the identity such as the one world alliance, separate from the names of the two alliance partners, British Airways and American Airlines. (Points : 1)

Resources Brands Strategy Organization

Question 3.3. Products such as Diet Coke that are significantly new and create important value for customers are called _____. (Points : 1)

Transformational innovations Substantial innovations Incremental innovations Planned innovations

Question 4.4. According to the text, there are four factors that create the need to establish strategic relationships with outside firms. These four drivers of interorganizational relationships are _____. (Points : 1)

Opportunities to enhance value, environmental complexity, competitive strategy, skills, and resource gaps Opportunities to enhance value, environmental complexity, tactical know-how, skills, and resource gaps Company management, environmental complexity, competitive strategy, skills, and resource gaps Advertising benefits, environmental complexity, tactical know-how, skills, and resource gaps

Question 5.5. A particular concern is _____ when an overseas contractor makes unauthorized products based on the customer's designs, which are then sold as counterfeits, threatening the position of the genuine brand. (Points : 1)

Outsourcing The third shift Partnering Transactional supplying

Question 6.6. _____ when customers have only vague ideas about the company and its products and do not perceive anything distinctive about them. (Points : 1)

Doubtful positioning Underpositioning Overpositioning Confused positioning

Question 7.7. The _____ includes product design, industrial design (ease-of-use and style), process (manufacturing) design, packaging design, and decisions to make or outsource various product components. (Points : 1)

Idea generation Screening new ideas Business analysis Development of the new product

Question 8.8. The objective of _____ is to identify needs for new products or improvements in existing products, processes, and supporting services. (Points : 1)

Customer satisfaction Customer value analysis Customer history analysis Customer innovation

Question 9.9. An initial marketing strategy should be developed as a part of _____. Included are market target(s), positioning strategy, and marketing program plans. (Points : 1)

Idea generation Screening new ideas Business analysis Product development

Question 10.10. Collaborative relationships between companies that are competitors or in related industries are _____. (Points : 1)

Outsources Alliances Joint ventures Internal partnerships