Question 1 (1 point) If products or services are new to the marketplace, or have changed in some way, it is helpful to inform consumers about the benefits of the product, what it looks like, where you can find it, and so on brand preference brand awareness brand trial brand reminder Question 2 (1 point) Publicity is free media coverage that conveys ONLY positive messages and images about a business True False Question 3 (1 point) Brand reminder can help establish a position in the minds of consumers for a new or existing product or service True False Question 4 (1 point) Established brands use a steady stream of promotional activities to keep their name and image in front of the public brand awareness brand preference brand trial brand reminder Question 5 (1 point) Promotional activities that try to get the consumer to use a product or service advertising increase brand preference encourage brand trial provide a brand reminder Question 6 (1 point) The paid-for promotion of a business's goods and services over a variety of mass media to a target market of consumers brand awareness advertising brand reminder brand preference Question 7 (1 point) Sales promotion motivates staff, introduces new products, and creates interest in a service True False Question 8 (1 point) For a contest to be legal in Canada, the customer must buy the product whose package reproduces the entry form True False Question 9 (1 point) Coupon is a document that entitles the bearer to a reduction in the price of a specific product or service. True False Question 10 (1 point) Promotional activities that are focused on comparing how a product or service is better than the competition brand reminder brand preference brand trial brand awareness Question 11 (1 point) Advertising is very important for products that are mass marketed and competitively priced True False