Question 1 (1 point)

In which marketing research stage does the business make a internal presentation of its findings?

Question 1 options:

	Write research report
	Design the research
	Analyze the data
	Collect the data

Question 2 (1 point)

A research sample where the researcher draws selection that is readily available is called...

Question 2 options:

	Universal Sample
	Probability Sample
	Convenience Sample
	Non Probability Sample

Question 3 (1 point)

In which marketing research stage does the business decide what data will be required for the study?

Question 3 options:

	Specify the sample
	Design the research
	Defining the problem
	Collect the data

Question 4 (1 point)

Secondary data source where data is collected from public agencies is called...

Question 4 options:

	Local Library
	Scanner Based Research
	Government Agencies
	Marketing Research Aggregator

Question 5 (1 point)

Gathering information for a project and analyzing it is called...

Question 5 options:

	Market Research
	Intelligence Gathering
	Industrial Espionage
	Surveillance

Question 6 (1 point)

Marketing research data that is gathered by following someone else's research or data is called...

Question 6 options:

	Clean Data
	Secondary Data
	Primary Data
	Raw Data

Question 7 (1 point)

In which marketing research stage does the business clean the data and put it into a statistical program?

Question 7 options:

	Specify the sample
	Design the research
	Collect the data
	Analyze the data

Question 8 (1 point)

Gathering corporate information from public resources is called...

Question 8 options:

	Surveillance
	Industrial Espionage
	Intelligence Gathering
	Market Research

Question 9 (1 point)

Secondary data source where data is collected by scanners at stores is called...

Question 9 options:

	Local Library
	Scanner Based Research
	Syndicated Research
	Marketing Research Aggregator

Question 10 (1 point)

In which marketing research stage does the business find causes of problem and decide to do a research?

Question 10 options:

	Analyze the Data
	Specify the sample
	Collect the data
	Defining the problem

Question 11 (1 point)

What is the last step in marketing research?

Question 11 options:

	Collect the data
	Analyze the Data
	Specify the sample
	Write the Report

Question 12 (1 point)

A research sample where each person has equal chance of being selected is called...

Question 12 options:

	Universal Sample
	Convenience Sample
	Non Probability Sample
	Probability Sample

Question 13 (1 point)

Secondary data source where data is received from other marketing research firms is called...

Question 13 options:

	Local Library
	Syndicated Research
	Scanned Based Research
	Marketing Research Aggregator

Question 14 (1 point)

What is the first step in marketing research?

Question 14 options:

	Collect the data
	Specify the sample
	Defining the problem
	Analyze the Data

Question 15 (1 point)

Gathering corporate information unethically is called...

Question 15 options:

	Market Research
	Intelligence Gathering
	Industrial Espionage
	Surveillance

Question 16 (1 point)

In which marketing research stage does the business define people that will be studied for the research?

Question 16 options:

	Collect the data
	Specify the sample
	Design data collection forms
	Design the research

Question 17 (1 point)

How do you manage vast information generated by all departments of a company?

Question 17 options:

	Marketing Information System (MIS)
	Enterprise Resource Planning (ERP)
	Statistical Analytic Programs (SAP)
	Management Information System (MIS)

Question 18 (1 point)

Marketing research data that is collected by people actively talking to the sample population is called?

Question 18 options:

	Primary Data
	Clean Data
	Raw Data
	Secondary Data

Question 19 (1 point)

In which marketing research stage does the business collect data using its questionnaire?

Question 19 options:

	Specify the sample
	Collect the data
	Design the research
	Design data collection forms

Question 20 (1 point)

A research sample where each person selected is not drawn in a systematic way is called...

Question 20 options:

	Universal Sample
	Probability Sample
	Non Probability Sample
	Convenience Sample

Question 21 (1 point)

Secondary data source where data is collected from a company that does not conduct its own research but buys and sells data is called...

Question 21 options:

	Scanner Based Research
	Local Library
	Government Agencies
	Marketing Research Aggregator