Question 1 (1 point)

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Affiliate Marketing is:

Question 1 options:

	licensing your brand to be sold exclusively
	advertising with friends and relatives
	using your e-commerce site, blog or other on-line venue to develop interest in someone else's products of services
	using contracted sales representatives

Question 2 (1 point)

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Omni-channel e-commerce:

Question 2 options:

	involves different types of marketers
	follows the customer through any medium and any device
	covers many countries globally
	places the product in several on-line sites

Question 3 (1 point)

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A good digital marketing campaign should build awareness, interest and:

Question 3 options:

	credibility and desire
	desire and conversion
	familiarity and buzz
	empathy and trust

Question 4 (1 point)

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When testing the appeal of a new product it is best to use:

Question 4 options:

	your own e-commerce site
	an affiliate marketer
	a professional survey
	a focus group

Question 5 (1 point)

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Qualitative research deals with:

Question 5 options:

	high-end marketing
	the number of satisfied customers
	perceptions, opinions and inferences
	the strengths of a product