Question 1 (1 point)

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In the early 1920s, Ford promised its customers that they could have any colour car they wanted, "as long as it was black." Ford's management assumed anyone buying a car would accept the colour black, so it made products affordable by offering only one variety in large quantities. Ford is an example of a market-oriented firm.

Question 1 options:

	True
	False

Question 2 (1 point)

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Health issues relating to product use with greater awareness of the safety and dietary issues attached to products is consistent with which era?

Question 2 options:

	marketing concept era
	production era
	societal marketing era
	sales era

Question 3 (1 point)

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Which of the following best defines place in the marketing mix?

Question 3 options:

	the visible activities of marketing
	making an offering available to the customer
	quantifying of a value in exchange for a company's offering
	the tangible and intangible aspects of a company's offering

Question 4 (1 point)

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Sybil has been purchasing from Electronics Store for over 10 years. Which term best refers to Sybil's relationship with Electronics Store?

Question 4 options:

	customer loyalty
	customer marketing
	customer value
	customer relationship management

Question 5 (1 point)

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What is the difference between place and promotion?

Question 5 options:

	Place is reflective of the price of the product and promotion is the communication to the customer
	Place is the production of the product, and promotion is how the product is distributed.
	Place is the distribution and logistics, and promotion is the communication to the customer
	Place is the distribution and logistics, and promotion is packaging of the product.

Question 6 (1 point)

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Which of the following best describes marketing?

Question 6 options:

	It is focused on just selling goods, services, and/or ideas
	It rewards the seller and not the buyer of a transaction
	It focuses on delivering value and benefits to customers.
	It is more of a philosophy rather than an organization function

Question 7 (1 point)

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The management at Fairmont Hotels has authorized its hotel staff to provide, as quickly as possible, whatever amenitysuch as a special magazine or a hypoallergenic pillowtheir frequent stayers request. What is Fairmont management using to provide customer value?

Question 7 options:

	commitment selling
	deregulation
	customer satisfaction
	aggressive selling

Question 8 (1 point)

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Jojo is a bath and body product manufacturer. This company produces handmade soaps made of organic ingredients such as natural, herbal, and fruit extracts. Jojo has recently received funding to improve their business model by creating a customer relationship management program. They are convinced this will support a revitalization of the business which was badly impacted by COVID-19. Jojo subscribes to which marketing era?

Question 8 options:

	societal marketing era
	production era
	market era
	relationship marketing era

Question 9 (1 point)

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Which of the following is characteristics of relationship management?

Question 9 options:

	maintaining and building trust with the customer
	developing and establishing a relationship with the customer
	increasing company profits through sales
	increasing company profits using a pricing strategy

Question 10 (1 point)

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Hanif is a customer service representative at The Curb, a furniture store. His salary is heavily influenced by his weekly sales, so he often uses aggressive sales efforts to convince consumers to buy. His approach often results in customers leaving the store and not returning. Which methodology is Hanif using?

Question 10 options:

	production orientation
	sales orientation
	market orientation
	customer orientation

Question 11 (1 point)

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Owens' Tools manufactures oil-drilling equipment. The firm has always focused on their internal capacity as opposed to understanding the needs of customers. What orientation does this describe?

Question 11 options:

	customer
	production
	market
	sales

Question 12 (1 point)

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Which of the following factors would have the greatest influence on marketing era?

Question 12 options:

	focusing on building an integrated marketing strategy
	focusing on building the product and waiting for the customer
	focusing on the hard sell and building strategies around the pitch
	focusing on the environment and understanding the customer's need

Question 13 (1 point)

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Many of the lowest-priced diamonds are sold by African rebels who use the profits to engage in genocide. LeeBrant is one retail jewellery store that sells only diamonds certified as originating in "conflict-free" countries. Which type of orientation does LeeBrant have?

Question 13 options:

	market orientation
	production orientation
	societal marketing orientation
	sales orientation

Question 14 (1 point)

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The ratio between benefits offered and the sacrifice required is known as

Question 14 options:

	customer value
	feature relationship
	product bundling
	the value equation

Question 15 (1 point)

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Which of the following factors would you use if you wanted to increase perception of quality and price in your product?

Question 15 options:

	customer value
	customer exchange
	customer satisfaction
	customer relationship management

Question 16 (1 point)

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Which statement best characterizes how marketers are dealing with the changing demographics in Canada today?

Question 16 options:

	Marketers are mainly focusing on the aging baby boomers.
	Marketers are advertising more to appeal to the sandwich generation.
	Marketers are modifying products to appeal to different ethnicities.
	Marketers are making separate ethnic ads for the same products.

Question 17 (1 point)

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When Seema travelled to a business meeting in Toronto, she read the corporate policy which stated that she could claim daily parking reimbursement of $50/day without providing receipts. Her peers all requested reimbursement for parking, claiming the full $50 in reimbursement even when the cost to park was only $30. Seema decided to request only $30 in reimbursement as well as submit her receipts even though not required. What was Seema displaying?

Question 17 options:

	No morality
	Post-Conventional morality
	Pre-conventional morality
	Conventional morality

Question 18 (1 point)

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Which statement best represents Porter's five forces of competition?

Question 18 options:

	They are a model to help organize, plan for and anticipate competition.
	They are a model that is rarely used by companies.
	They are a model to ignore because they are no longer relevant.
	They are a model to live and breathe by.

Question 19 (1 point)

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Maple Gas and Electric (MG&E) Company has donated almost $300,000 to provincial governments and community-based organizations for local economic development projects. This sort of donation indicates MG&E was operating at which responsibility level?

Question 19 options:

	ethical
	legal
	philanthropic
	economic

Question 20 (1 point)

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What should consumers do during a time of inflation?

Question 20 options:

	make better economical purchases
	buy products in smaller quantities
	stop shopping
	spend more money

Question 21 (1 point)

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The owner of a car dealership specializing in premium, high-performance vehicles is very worried because sales of his automobiles have declined dramatically. He has read that unemployment is up, that consumer spending is down, and that consumer income is also down. In which phase is the economy?

Question 21 options:

	inflation
	stagflation
	stagnation
	recession

Question 22 (1 point)

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Which of the following statements is true of social change?

Question 22 options:

	It is difficult to predict or to integrate into marketing plans.
	It is independent of customers' attitudes, values, and lifestyles.
	It is easily forecasted by marketing managers.
	It is an internal marketing variable.

Question 23 (1 point)

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Which statement best describes the effect corporate social responsibility has had on the business environment?

Question 23 options:

	It may not always result in profit and growth.
	It requires companies to sacrifice economic performance for the sake of their stakeholders.
	It does not influence competition.
	Many firms are finding it easy to implement.

Question 24 (1 point)

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Some might say that companies such as the Body Shop have outperformed their peers by focusing on the world's social problems. What is this known as?

Question 24 options:

	philanthropy
	green marketing
	creative ethics
	cause marketing

Question 25 (1 point)

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Cayden is developing a marketing plan for his company, and he has discovered that the baby boomers are the perfect target market for his product. Which of the following best accurately represents the age of the baby boomers?

Question 25 options:

	1979-1994
	1995-2006
	1966-1978
	1947-1965

Question 26 (1 point)

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On top of being heavily impacted by a reduction in sales from people unable to eat inside their restaurants, restaurateurs in Vancouver were doubly hit when the smoke from the wildfires in California resulted in extremely poor air quality and people were advised to stay indoors. What is this an example of?

Question 26 options:

	just plain bad luck
	an environmental factor
	a social factor
	an act of God

Question 27 (1 point)

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What is the primary determinant of a person's earning potential?

Question 27 options:

	a good family background
	education
	a good paying job
	work experience

Question 28 (1 point)

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Company XYZ wants to target their product lines to be more in line with the green marketing strategy. Which of the following can the company benefit from when doing a green marketing initiative?

Question 28 options:

	financially reducing their costs and marketing
	having the marketing team focusing on public relations
	positioning themselves as a socially responsible company
	positioning themselves as a leader in the product line

Question 29 (1 point)

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Under the British Columbia Emergency Program Act, created in response to the COVID pandemic, people who organize large, unsafe gatherings or ignore provincial health orders relating to mass gatherings and events can be issued a fine or violation ticket of either $200 or $2,000. What is this new law an example of?

Question 29 options:

	a demographic factor
	a social factor
	a regulatory factor
	a competitive factor

Question 30 (1 point)

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Which of the following is a characteristic of substitutes?

Question 30 options:

	the offerings a company creates to make greater profit
	developing and distributing more quickly than the competition
	the offerings a company creates to compete in an industry
	products that satisfy similar needs in different ways

Question 31 (1 point)

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Dryel is a Procter & Gamble product that allows consumers to dry-clean their clothes in a dryer. Before launching the product, P&G researchers visited consumers' homes and watched as people sorted laundry, creating piles of darks, whites, delicates, and items that would go to the dry cleaner because the people were unsure how to clean them. Which type of research was this?

Question 31 options:

	mall intercept
	experiment
	visualization
	ethnographic

Question 32 (1 point)

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In the context of the ever-changing marketplace, which statement best describes marketing research?

Question 32 options:

	It results in inaccurate forecasting as the marketplace keeps changing.
	It helps managers to take advantage of opportunities in the market.
	It excludes the external environment that affects sales.
	It overlooks the role of word-of-mouth advertising in the promotion process.

Question 33 (1 point)

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In which sample is little or no attempt made to obtain a representative cross-section of the population?

Question 33 options:

	representational
	random
	probability
	nonprobability

Question 34 (1 point)

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Coca-Cola has come up with a new formula. They want to know if the product is going to be a success. What is the first step in answering this question?

Question 34 options:

	collect the data
	plan the research design
	specify the sampling plan
	identify and formulate the problem/opportunity to be studied

Question 35 (1 point)

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You have been given the task of creating a questionnaire that requires each respondent to provide a rich array of information based on his or her own frame of reference. Which type of questions would best deliver such information?

Question 35 options:

	scaled-response questions
	open-ended questions
	mix-and-match questions
	true-false questions

Question 36 (1 point)

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Which type of survey question is the following an example of

What form of exercise do you prefer to do?

a. Weight lifting

b. Running

c. Yoga

d. None of the above

Question 36 options:

	closed ended
	multiple choice
	scaled
	open ended

Question 37 (1 point)

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With so much data available to be collected, it is particularly important when it comes to analysis to ensure that the data is appropriately organized. Which term refers to the location of the properly organized data?

Question 37 options:

	data warehouse
	data system
	data plan
	data mine

Question 38 (1 point)

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With the help of marketing research, what can managers achieve?

Question 38 options:

	ensure that secondary data does not influence marketing decisions
	improve the quality of decision making and trace problems
	explore not more than two alternatives before making a decision
	increase the quantity instead of the quality of products

Question 39 (1 point)

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Proctor and Gamble, the multinational producer of many cleaning and personal care products, is using observational research and in-depth interviews to determine how men use razors during shaving. Which category do these research methods fall under?

Question 39 options:

	random
	secondary
	consensual
	primary

Question 40 (1 point)

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The Know-It-All marketing research company gathered eight people in a room to collect their views on recycling habits. A moderator ensured that their views were heard. All individuals were homeowners. What type of research method was this?

Question 40 options:

	primary data group
	CLT interview
	focus group
	passive people meter

Question 41 (1 point)

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Jade spent a great deal of time talking about her car purchase decision, and at one point enlisted her older brother and her partner's friend, who is a mechanic, to assist by visiting various dealerships with her. This is an example of which type of influence on her decision?

Question 41 options:

	family and opinion leaders
	branding and style
	cultural reference groups
	culture and norms

Question 42 (1 point)

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Which statement best describes nonmarketing-controlled information sources?

Question 42 options:

	It is biased towards a specific product because it originates with marketers promoting that product.
	It is monitored anonymously by marketers acting as nonmarketing agents to promote their product.
	It includes Internet forums and other forms of publicly sourced information
	It includes mass media advertising like television and newspaper advertising.

Question 43 (1 point)

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Which statement best describes marketing strategies that can be adopted for high-involvement products?

Question 43 options:

	Marketing managers can link the products to a relatively low-involvement product.
	In-store promotion can be used as an important tool.
	Promotion to the target market should be extensive and informative
	Marketing managers can focus on package design, so the products are eye-catching and easily recognized on store shelves.

Question 44 (1 point)

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Cecelia is a receptionist and just spent $347 on a new riding saddle for her boyfriend Claude, a weekend cowboy. When she got home with the saddle, she experienced a high level of anxiety about whether she had made the right purchase decision. What did Cecelia experience?

Question 44 options:

	selective dissatisfaction
	temporal distortion
	cognitive dissonance
	perceptual disharmony

Question 45 (1 point)

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What are the three categories of consumer buying decisions?

Question 45 options:

	routine, limited, and extensive
	richness, limited, and extended
	rapid, limited, and extensive
	routine, extended, and likeable

Question 46 (1 point)

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Zoran wants to buy a pair of sunglasses he can wear when he is riding his bicycle in competitions. After talking to fellow riders and consulting with the guys who own The Bike Shop (the place he takes his bike for tune-ups and repairs), he decided that he wants sunglasses with a rubberized nose piece, built-in anti-fogging technology, and the ability to block light from all angles. What is the basis of his purchase criterion?

Question 46 options:

	marketing-controlled information sources
	evoked set finalists
	routine response behaviour
	nonmarketing controlled information sources

Question 47 (1 point)

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When a consumer is purchasing an unfamiliar or expensive product, which process is most often used?

Question 47 options:

	limited problem solving
	cognitive harmonizing
	strategic behaviour
	extensive decision making

Question 48 (1 point)

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Nancy is pregnant and has been shopping for a baby crib. She has consulted a book by a consumer group on how to keep her baby safe. She has also asked several new mothers for recommendations. In her decision-making process, what has Nancy been using?

Question 48 options:

	secondary data sources
	demographic information
	nonmarketing-controlled information sources
	marketing-controlled information

Question 49 (1 point)

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When a consumer experiences feelings of regret after making a purchase, usually a purchase that is risky in some way, they experience what is called cognitive dissonance. What is a more popular term for this experience?

Question 49 options:

	buyers remorse
	buyer's optimism
	buyer's beware
	cognition

Question 50 (1 point)

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Sixty percent of whiskey drinkers in Great Britain are over the age of 50. The dangers associated with an aging market are obvious. Whiskey manufacturers have taken traditional symbols of their whiskey and placed them in new locations to appeal to a youthful market. Which psychological influence on consumers' purchase of whiskey are the manufacturers trying to change?

Question 50 options:

	perception
	value
	personality
	reference group