Question 1 (1 point) The paid for promotion of a business's goods and services over a variety of mass media to a target market of consumers brand preference O advertising brand reminder brand awareness Question 2 (1 point) For a contest to be legal in Canada, the customer must buy the product whose package reproduces the entry form True False Question 3 (1 point) Promotional activities that try to get the consumer to use a product or service advertising 6 increase brand preference 9 encourage brand trial O provide a brand reminder Question 4 (1 point) Publicity is free media coverage that conveys ONLY positive messages and images about a business True False Question 5 (1 point) Coupon is a document that entitles the bearer to a reduction in the price of a specific product or service True False Question 6 (1 point) Brand reminder can help establish a position in the minds of consumers for a new or existing product or service 3 True 6 - False ON Question 7 (1 point) If products or services are new to the marketplace, or have changed in some way, it is helpful to inform consumers about the benefits of the product, what it looks like, where you can find it, and so on brand trial brand awareness brand preference brand reminder Question 8 (1 point) 3 Advertising is very important for products that are mass marketed and competitively priced 6 True False 9 Question 9 (1 point) Sales promotion motivates staff, introduces new products, and creates interest in a service True False 3 TW Question 10 (1 point) Established brands use a steady stream of promotional activities to keep their name and image in front of the public 6 brand trial 1 9 brand awareness -- brand reminder Obrand preference Question 11 (1 point) Promotional activities that are focused on comparing how a product or service is better than the competition brand preference brand reminder brand trial brand awareness