Question 1 (1 point) This question has multiple answers: Which of the following statements is NOT true about a Brand? Select 2 correct answer(s) A brand name can only identify products of a company A brand is the logo of a company Brands have status, value and personality Question 2 (1 point) When shopping, today's customers base their choices based on the features and benefits of the product. That's where brand identity is so important. O True FalseQuestion 10 (1 point) GHM Company has decided to open a branch of their company in India. However, upon research, they realized that the country had limited the number of units of goods that can be bought from outside the country. What kind of barrier is the company facing? Tariff Quota Exchange Control Question 11 (1 point) The Republic of Genovia is a country rich in natural resources like coal and bitumen. As a country, their income depends on extracting these resources. What kind of economy does the country have?Question 11 (1 point) The Republic of Genovia is a country rich in natural resources like coal and bitumen. As a country, their income depends on extracting these resources. What kind of economy does the country have? Subsistence economy Raw material exporting economy Emerging economy Question 12 (1 point) Wynona Inc. has decided to enter Singapore as a market. Based on their financial analysis, they have decided a mode of entrance - they will set up a contract with a local factory producing similar goods as them. What type of market entry strategy is this?Emerging economy Question 12 (1 point) Wynona Inc. has decided to enter Singapore as a market. Based on their financial analysis, they have decided a mode of entrance - they will set up a contract with a local factory producing similar goods as them. What type of market entry strategy is this? Indirect Exporting Manufacturing Facilities Contract Manufacturing Question 13 (1 point) A rival of Wynona Inc., Hemel Co., has also decided to enter the Singaporean market. Their mode of entry is to license their products, brands and rights to a local company. What potential benefit can they gain from this mode of entry?Question 13 (1 point) A rival of Wynona Inc., Hemel Co., has also decided to enter the Singaporean market. Their mode of entry is to license their products, brands and rights to a local company. What potential benefit can they gain from this mode of entry? They have the option to later form a partnership or buy out the local firm They can enter the foreign market with low risk It will yield income from the very beginning Question 14 (1 point) This question has multiple answers: Hemel Co. 's marketing team is deciding what kind of pricing strategy to choose for their new product. They have decided that they will design a product, look at how much it costs to manufacture it, then set a price based according to cost of production while adding a percentage on top of the cost. They are certain that once produced, they can convince their buyers to buy at the price. What type of pricingQuestion 14 (1 point) This question has multiple answers: Hemel Co. 's marketing team is deciding what kind of pricing strategy to choose for their new product. They have decided that they will design a product, look at how much it costs to manufacture it, then set a price based according to cost of production while adding a percentage on top of the cost. They are dertain that once produced, they can convince their buyers to buy at the price. What type of pricing strategy is this? Select 2 correct answer(s) Customer value based pricing Mark-up pricing Cost-based Pricing Question 15 (1 point) This question has multiple answers:Question 15 (1 point) This question has multiple answers: Which of the following is true for target return pricing? Select 2 correct answer(s) Price is determined based on total cost and revenue at different gales volumes. )It takes the price-demand relationship into account. )It can help companies anticipate minimum prices to cover costs Question 16 (1 point) Competition-based pricing can be when a firm tries to set prices lower than their competitors to gain market share. O True O FalseTrue False Question 3 (1 point) Which of the following is an advantage of using brands as a marketing tool by sellers? The brand name can provide trademark and legal protection, much like patents. The brand name can help show consistency of quality. The brand name can provide an easy way to identify the benefits of different products and services. Question 4 (1 point) This question has multiple answers: Which of the following is not a trademark?Question 4 (1 point) This question has multiple answers: Which of the following is not a trademark? Select 2 correct answer(s) Youtuber's React The word 'Park' Mcdonald'sQuestion 5 (1 point) What customers feel about brands is a major influence in the relationships between them. Human beliefs can be very strong, and since beliefs are not based on truth, but only on emotions, they are almost unbreakable once established. True O False Question 6 (1 point) Which of the following is a good practice when choosing a name for your brand? ) It is most important that the brand name is pronounceable in the local languages. It should be an everyday word so customers can relate to it. It should be extendable to multiple products.Question 7 (1 point) Mondelez launched it's new product under Cadbury Dairy Milk called Dairy Milk Marvelous creations, featuring two flavors - jelly popping candy shells coated in sugar, and cookie nut crunch with caramel filled biscuits. This is an example of: Product line extension Multi-branding Brand extension Question 8 (1 point) In addition to losing their chances of entering new countries, businesses who remain at home to play it safe can even lose to competitors in their home markets. O True False Question 9 (1 point)Question 9 (1 point) Which of the following is not a major international marketing decision? Deciding on the brand and concept of your new product extension Deciding on the structure of your marketing department Looking at the global marketing environment Question 10 (1 point) GHM Company has decided to onen a branch of their company in India H SAMSUNG