Question 1 (1 point)

Which of the following is NOT a part of the unique combination of benefits received by targeted buyers for creating customer value:

Question 1 options:

	quality and price
	both before sale and after sale service
	SWOT analysis
	convenience
	delivery

Question 2 (1 point)

The marketing mix (4P's) is comprised of product, price, promotion and _______________.

Question 2 options:

	place
	packaging
	pass-along value
	positioning
	strategic planning

Question 3 (1 point)

The assessment of how well a company or brand is servicing its business and target market(s) is conducted through ___________________.This researched information is used to set the future direction of a business.

Question 3 options:

	target market profile
	SWOT analysis
	strategic market planning
	customer value proposition
	marketing research

Question 4 (1 point)

Organizational resources, production costs, marketing skills, financial resources, are identified and evaluated as ____________________ to a business, at the present time.

Question 4 options:

	opportunities or threats
	strengths or weaknesses
	crest or swot
	alternatives or recommendations
	marketing environmental scan

Question 5 (1 point)

A marketing environmental scan is the process of ___________________________.

Question 5 options:

	using internal information to identify trends, strengths, and weaknesses of a business
	continually acquiring information on events occurring outside an organization to identify trends, opportunities and threats to a business
	evaluating the performance market segmentation variables of an organization
	using internal information to identify trends, opportunities, and threats to a business
	evaluating the financial stability of a marketing firm

Question 6 (1 point)

Restrictions placed on businesses, products or services by government or industry associations.

Question 6 options:

	Canadian marketing association
	regulatory forces
	economic forces
	technological forces
	competitive forces

Question 7 (1 point)

The 'T' in the CREST acronym stands for ______________.

Question 7 options:

	timeframe
	target market
	technological forces
	tablet
	telemarketing

Question 8 (1 point)

_____________________ describes the actions that a person takes when purchasing and using products and services.

Question 8 options:

	consumer purchase
	consumer behaviour
	purchase decision process
	purchase stage
	positioning

Question 9 (1 point)

Which of the following is an influence(s) on the consumer purchase decision process:

Question 9 options:

	marketing mix influences
	sociocultural influences
	situational influences
	psychological influences
	all of the above

Question 10 (1 point)

_________________ is formally defined as the process of planning, collecting, and analyzing information in order to recommend actions to improve marketing activities.

Question 10 options:

	a marketing information system
	market research
	market segmentation
	market exploration
	market description