Question
Question 1 (1 point) Which of the following is NOT a part of the unique combination of benefits received by targeted buyers for creating customer
Question 1 (1 point)
Which of the following is NOT a part of the unique combination of benefits received by targeted buyers for creating customer value:
Question 1 options:
quality and price | |
both before sale and after sale service | |
SWOT analysis | |
convenience | |
delivery |
Question 2 (1 point)
The marketing mix (4P's) is comprised of product, price, promotion and _______________.
Question 2 options:
place | |
packaging | |
pass-along value | |
positioning | |
strategic planning |
Question 3 (1 point)
The assessment of how well a company or brand is servicing its business and target market(s) is conducted through ___________________.This researched information is used to set the future direction of a business.
Question 3 options:
target market profile | |
SWOT analysis | |
strategic market planning | |
customer value proposition | |
marketing research |
Question 4 (1 point)
Organizational resources, production costs, marketing skills, financial resources, are identified and evaluated as ____________________ to a business, at the present time.
Question 4 options:
opportunities or threats | |
strengths or weaknesses | |
crest or swot | |
alternatives or recommendations | |
marketing environmental scan |
Question 5 (1 point)
A marketing environmental scan is the process of ___________________________.
Question 5 options:
using internal information to identify trends, strengths, and weaknesses of a business | |
continually acquiring information on events occurring outside an organization to identify trends, opportunities and threats to a business | |
evaluating the performance market segmentation variables of an organization | |
using internal information to identify trends, opportunities, and threats to a business | |
evaluating the financial stability of a marketing firm |
Question 6 (1 point)
Restrictions placed on businesses, products or services by government or industry associations.
Question 6 options:
Canadian marketing association | |
regulatory forces | |
economic forces | |
technological forces | |
competitive forces |
Question 7 (1 point)
The 'T' in the CREST acronym stands for ______________.
Question 7 options:
timeframe | |
target market | |
technological forces | |
tablet | |
telemarketing |
Question 8 (1 point)
_____________________ describes the actions that a person takes when purchasing and using products and services.
Question 8 options:
consumer purchase | |
consumer behaviour | |
purchase decision process | |
purchase stage | |
positioning |
Question 9 (1 point)
Which of the following is an influence(s) on the consumer purchase decision process:
Question 9 options:
marketing mix influences | |
sociocultural influences | |
situational influences | |
psychological influences | |
all of the above |
Question 10 (1 point)
_________________ is formally defined as the process of planning, collecting, and analyzing information in order to recommend actions to improve marketing activities.
Question 10 options:
a marketing information system | |
market research | |
market segmentation | |
market exploration | |
market description |
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