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Question 1 1. To perform a pricing analysis you might want to do all of the following EXCEPT: a. Assess a given retailer's prices compared

Question 1

1. To perform a pricing analysis you might want to do all of the following EXCEPT:

a. Assess a given retailer's prices compared to the overall marketplace

b. Quantify the impact of the price change on category sales performance

c. Measure the level of discount between promoted and non-promoted pricing

d. Rely on average price as a more reliable measure than promoted price

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