Question 1 (10 marks) Price perception (x16) is one factor that can contribute to restaurant success. Do customers who recall seeing an advertisement for a restaurant have different perceptions of price than other customers (x31)? For Santa Fe Grill customers only, analyze the impact of advertising recall (recall vs. no recall; x31) on price perceptions (x16). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;

Question 2 (10 marks) Friendly employees (x12) are an important part of the restaurant service experience. Management wants to understand if Santa Fe Grill customer perceptions on this measure are above the industry benchmark (i.e., the mid-point on the question scale). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;

Question 3 (10 marks) Both restaurant atmosphere and service are important drivers of customer experience; one interesting dimension of atmosphere is restaurant interior (x17), while an important dimension of service is employee knowledgeability (x19). For Joses Southwestern Cafe, help management understand if customer perceptions differ, statistically speaking, for these two variables. To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;nagement team)?

Question 4 (10 marks) Management wants to understand, for Santa Fe Grill customers only, the effect that children (specifically, how many are at home; x33) has on customer perceptions of service speed (x21) at the restaurant. Run an analysis to provide some insight for Santa Fe Grill. To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;

3e Customer Database Santa Fe GrillN-427_missing data final.sav [DataSet1] - IBM SPSS Statistics Data Editor ie Edt View Data Iransform Analyze Sraphs Utities Extensions Winow Help Name Type Width Decimals LabelValues Missing Columns Align Center Role ID Nominal In Have Dined at. None Gross Annual I... None Input Nominal Input x s2 Center Center cle Center /Scale Input Center /Scale Center /Scale Center /Scale?input Center /Scale Input Center /Scale?Input Center / Scale Center /Scale Mexican Resta. 0Jose's S. .None X1- Try New a.. 1, Strongly...None 6 x1 0 2-Pany Per.. 1. StronNone Input x3 -People Co..1. Strongly... None X4 Avoid Frie.. 1, StronglyNone X5 -Likes to G1, Strongly None X6-Friends C... 1, StronglyNone X7 - Self-Confi.. 1, StronglyNone X8-Eat Balan...1, StronglyNone X9- Buy New .1, StronglyNone (1, Strongly .. None X11 Try New1, Strongly.None 12-Friendly 1, Strongly . None X13 Fun Plac1, StronglyNone X14 - Large Si.. [1, Strongly None 0 X15 Fresh Food (1, Strongly None x16Numeric40X16 Reasona.. (1, Strongly.None X17 Attractive. , Strongly.None X18 Excellent.. 1, StronglyNone X19- Knowled.... 1, StronglyNone X20 Proper F. 1, Strongly None Numeric Center Scale 0 X10 .. Careful a 8 -Center ?Scale , Input Input CenterScaleInput CenterScaleInput CenterScale Center Scale ?Input CenterScaleInput CenterScale CenterScale CenterScale Input Center / Scale Center Scale -8 ,, Input Input Data View Variable View 3e Customer Database Santa Fe GrillN-427_missing data final.sav [DataSet1] - IBM SPSS Statistics Data Editor ie Edt View Data Iransform Analyze Sraphs Utities Extensions Winow Help Name Type Width Decimals LabelValues Missing Columns Align Center Role ID Nominal In Have Dined at. None Gross Annual I... None Input Nominal Input x s2 Center Center cle Center /Scale Input Center /Scale Center /Scale Center /Scale?input Center /Scale Input Center /Scale?Input Center / Scale Center /Scale Mexican Resta. 0Jose's S. .None X1- Try New a.. 1, Strongly...None 6 x1 0 2-Pany Per.. 1. StronNone Input x3 -People Co..1. Strongly... None X4 Avoid Frie.. 1, StronglyNone X5 -Likes to G1, Strongly None X6-Friends C... 1, StronglyNone X7 - Self-Confi.. 1, StronglyNone X8-Eat Balan...1, StronglyNone X9- Buy New .1, StronglyNone (1, Strongly .. None X11 Try New1, Strongly.None 12-Friendly 1, Strongly . None X13 Fun Plac1, StronglyNone X14 - Large Si.. [1, Strongly None 0 X15 Fresh Food (1, Strongly None x16Numeric40X16 Reasona.. (1, Strongly.None X17 Attractive. , Strongly.None X18 Excellent.. 1, StronglyNone X19- Knowled.... 1, StronglyNone X20 Proper F. 1, Strongly None Numeric Center Scale 0 X10 .. Careful a 8 -Center ?Scale , Input Input CenterScaleInput CenterScaleInput CenterScale Center Scale ?Input CenterScaleInput CenterScale CenterScale CenterScale Input Center / Scale Center Scale -8 ,, Input Input Data View Variable View