Question 1 10 points) According to the NCBI, pharma companies spend approximately $2.6 billion for every drug they bring onto the market. For this reason, research and development will always impact the cost of a particular drug and this is also true when it comes to the costs associated with pharma marketing. In terms of the overall spend, most companies spend more on pharma marketing as opposed to research and development. For instance, Johnson & Johnson spent more than twice their R&D budget of $8 billion on marketing in recent years. As for the focus of these marketing efforts, pharma companies have a tendency to target physicians instead of the actual consumer. Now, while this might seem like a lot to the naked eye, pharma marketers are able to identify more than enough reasons to justify this large number. That is to say, relevant data and tools often indicate a much higher return on investment for pharma companies that invest in marketing as opposed to those who place less emphasis on it. a) Why Marketing is considered so important to the Pharmaceutical companies? b) How to Market a Pharmaceutical product? What do Pharma Marketers Do Exactly? What are the tools they might use? cl How can marketing techniques be successful