Question 1 (100 marks / 40% weighting)

Propose a budget for a marketing campaign of a new consumer product in your country. Research in appropriate detail to present a realistic budget. (500 words, +/- 10%)

Question 2 (100 marks / 60% weighting)

Based on the budget you proposed in question 1, assess your proposal and analyze the causes of problems/shortcomings in the budgeting process. (1100 words, +/- 10%)