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QUESTION 1 (15 MARKS) Discuss the differences between sales and market orientations using the following five characteristics as guidelines: (1) the organization's focus, (2) business

QUESTION 1 (15 MARKS) Discuss the differences between sales and market orientations using the following five characteristics as guidelines: (1) the organization's focus, (2) business the organization is in, (3) people to whom the product is directed, (4) the organization's primary goal, and (5) tools used to achieve that goal

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