Question 1 1.5 Points Why should firms consider transforming their products into platforms?

To accelerate sales growth

To improve the defensibility of the original product

To shed responsibility for problems

Both A & B

Question 2 1.5 Points Which of the following is an example of turning Perrier, producer of bottled mineral water, into a multi-sided platform (MSP) by opening the door to third parties?

Partnering with BASF, a chemical company, in the production of recyclable bottles to be used by Perrier.

Partnering with BASF, a chemical company, in recycling the used Perrier bottles.

Creating an online contest for third-party bottle designs for Perrier bottles. Designers do not interact with consumers.

Creating an online contest where consumers can remix flavors provided by BASF, a chemical company, to introduce new flavored Perrier waters.

Question 3 1.5 Points Which of the following should Shopify (an e-commerce tolls seller) do to turn Shopify into an MSP?

Create a feature in the Shopify software product which allows companies that use Shopify to contact other companies using Shopify for the purpose of conducting business transactions.

Open up its APIs so that third-party developers can create products complementary to the Shopify product and sell them seamlessly to Shopify's customers.

Create an app that lets the customers of Shopify's customers log in and browse various businesses that use Shopify (Shopify's customers).

All of the above