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Question 1 1pts Choose the matching Market Structure based on the Marketing Perspective and B2B Behavior below: Marketing Perspective Segmented on basis of industry, end

Question 1

1pts

Choose the matching Market Structure based on the Marketing Perspective and B2B Behavior below:

Marketing Perspective

Segmented on basis of industry, end market, served, level of technology, ownership and characteristics of the buying unit

B2B Behavior

Business suppliers have closer relationships with customers

Which Market Structure does this match?

Group of answer choices

Business market larger in size

Fewer sellers and buyers

Geographic concentration of demand

Buying process more complex and involves group DM

Business demand derived

Business demand fluctuates more

Question 2

1pts

Marketing Perspective

Higher investments in capital equipments and R&D

B2B Behavior

Small numbers, large order sizes

Which Market Structure does this match?

Group of answer choices

Geographic concentration of demand

Fewer sellers and buyers

Buying process more complex and involves group DM

Business market larger in size

Business demand derived

Business demand fluctuates more

Question 3

1pts

Marketing Perspective

Focus on improving profits

B2B Behavior

Main purchase motive is furthering organizational terms

Which Market Structure does this match?

Group of answer choices

Buying process more complex and involves group DM

Business demand fluctuates more

Geographic concentration of demand

Fewer sellers and buyers

Business demand derived

Business market larger in size

Question 4

1pts

Marketing Perspective

Innovation via technological push and radical-breakthroughs

B2B Behavior

Strong interdependence between business buyer and supplier

Which Market Structure does this match?

Group of answer choices

Geographic concentration of demand

Business demand derived

Fewer sellers and buyers

Buying process more complex and involves group DM

Business demand fluctuates more

Business market larger in size

Question 5

1pts

Marketing Perspective

Suppliers more sensitive to customer requirements

B2B Behavior

High risk purchase

Which Market Structure does this match?

Group of answer choices

Business market larger in size

Buying process more complex and involves group DM

Business demand derived

Fewer sellers and buyers

Business demand fluctuates more

Geographic concentration of demand

Question 6

1pts

Marketing Perspective

Key accounts critical

B2B Behavior

High involvement

Which Market Structure does this match?

Group of answer choices

Business market larger in size

Business demand derived

Business demand fluctuates more

Buying process more complex and involves group DM

Fewer sellers and buyers

Geographic concentration of demand

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