Question
Question 1 1pts Choose the matching Market Structure based on the Marketing Perspective and B2B Behavior below: Marketing Perspective Segmented on basis of industry, end
Question 1
1pts
Choose the matching Market Structure based on the Marketing Perspective and B2B Behavior below:
Marketing Perspective
Segmented on basis of industry, end market, served, level of technology, ownership and characteristics of the buying unit
B2B Behavior
Business suppliers have closer relationships with customers
Which Market Structure does this match?
Group of answer choices
Business market larger in size
Fewer sellers and buyers
Geographic concentration of demand
Buying process more complex and involves group DM
Business demand derived
Business demand fluctuates more
Question 2
1pts
Marketing Perspective
Higher investments in capital equipments and R&D
B2B Behavior
Small numbers, large order sizes
Which Market Structure does this match?
Group of answer choices
Geographic concentration of demand
Fewer sellers and buyers
Buying process more complex and involves group DM
Business market larger in size
Business demand derived
Business demand fluctuates more
Question 3
1pts
Marketing Perspective
Focus on improving profits
B2B Behavior
Main purchase motive is furthering organizational terms
Which Market Structure does this match?
Group of answer choices
Buying process more complex and involves group DM
Business demand fluctuates more
Geographic concentration of demand
Fewer sellers and buyers
Business demand derived
Business market larger in size
Question 4
1pts
Marketing Perspective
Innovation via technological push and radical-breakthroughs
B2B Behavior
Strong interdependence between business buyer and supplier
Which Market Structure does this match?
Group of answer choices
Geographic concentration of demand
Business demand derived
Fewer sellers and buyers
Buying process more complex and involves group DM
Business demand fluctuates more
Business market larger in size
Question 5
1pts
Marketing Perspective
Suppliers more sensitive to customer requirements
B2B Behavior
High risk purchase
Which Market Structure does this match?
Group of answer choices
Business market larger in size
Buying process more complex and involves group DM
Business demand derived
Fewer sellers and buyers
Business demand fluctuates more
Geographic concentration of demand
Question 6
1pts
Marketing Perspective
Key accounts critical
B2B Behavior
High involvement
Which Market Structure does this match?
Group of answer choices
Business market larger in size
Business demand derived
Business demand fluctuates more
Buying process more complex and involves group DM
Fewer sellers and buyers
Geographic concentration of demand
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
