Question $1$

$2pts$

PESTEL, Porters $5$ Forces and Strategic Group Mapping measure what environments respectively?

Competitive environment, relationship of a firm to its competitors, and general industry environment.

Macro$-$industry environment, competitive environment of the industry, and relationship of a firm to its competitors.

Relationship of a firm to its competitors, general industry environment, and competitive environment of the industry

Industry risk profile, company risk profile within the industry, and industry competitiveness

Question $2$

$2$ pts

Panera Bread harnessed two trends towards success, healthy eating and "fast casual" preference by customers. Which of the three measurements in Question $1$ would most likely lead to identification of these trends?

PESTEL

Porters $5$ Forces

Group Strategic Mapping

None of these