Question 1 (2 points)

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Which one is NOT the key measures of a companys market position?

Question 1 options:

	Share of market
	Share of voice
	Share of heart
	Share of mind

Question 2 (2 points)

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______ is a strategy that is gaining market position by attracting customers from competitors.

Question 2 options:

	Steal-share strategy
	Market-growth strategy
	Market-creation strategy
	Market-penetration strategy

Question 3 (2 points)

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Which of the strategies below can be used to defend a companys market position?

Question 3 options:

	Enhancing a companys existing offering(s)
	Staying the course
	Launching a new offering(s) - upscale or downscale
	All of them

Question 4 (2 points)

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What are the key benefits of being a market pioneer? (Check all that apply)

Question 4 options:

	Shaping customer preferences
	Creating technological standards
	Creating customer switching costs
	All of them