Question #1 20 points River Marketing Solutions is a consumer-products marketing agency with many clients in Chicago, New York and Atlanta. One of the agency's clients is a book publisher representing many high profile authors. The agency, River Marketing, is handling the marketing for a new cook book for one of their authors, Sam Sifton. Sifton is also the food editor of the New York Times. The integrated marketing campaign includes distributing advance review copies for key book reviewers and soliciting reviews that can be used as quotes in marketing materials, posters and digital advertising. These marketing materials will be used to promote a multi-city author book- signing tour and appearances on various television talk shows. All promotional materials have been printed, produced and scheduled for release next week. Jane Kershaw, an account executive for River Marketing Solutions, is managing all aspects of the campaign. Today, she has learned that, although the book received numerous favorable reviews, the review quoted on all of the promotional materials and press releases was fabricated, (made up), by the publisher. . Describe what Jane should and should not do and the steps she should take to proceed. What can happen to Jane and her agency if the publisher insists she proceed and release the materials with the fabricated quote? Write a brief paragraph on what the AMA Code of Ethics says that relates to this issue. Go to: American Marketing Association-Code-of-Conduct to review the code