Question 1 [ 25 marks] Read the following and then answer the question below i. After decision has been reached on the most suitable channels to use the seller has to decide what type of distribution intensity is required to ensure that there are sufficient numbers of intermediaries in the market to sell the product so as to provide adequate market coverage. Name and discuss the three (3) levels of distribution intensity (market coverage) that seller can select, support your answer with practical examples. (10 marks)

ii. Mr Judah Aobakwe has just graduated from Botswana Open University and he is appointed Human Resources Manager - South Region by Botswana Police Services. He is also an avid farmer as well as a devoted family man. Since now that he earns a decent salary, he wants to replace his old Hilux Mighty X with a more reliable, family-oriented car that will also carry his cattle feed and fertilizers to his ranch in Kgalagadi South. As a car sales representative, you are therefore expected to suggest and make recommendations to the type of car that suites his lifestyle. He is currently immersed with stress as he goes from a car dealer to another and confused with different cars that he sees and some even took for road test. Discuss in detail the consumer decision process that Mr Aobakwe has to go through to finally purchase a car that will suit his lifestyle. ( 15 marks)