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Question 1: (25 marks) (word count: 500 words) Apply the two approaches to strategy Market based approach and Resource based approach to a two different

Question 1: (25 marks) (word count: 500 words) Apply the two approaches to strategy Market based approach and Resource based approach to a two different products or services one example for each strategy. (15 marks) Also explain in your own words the difference between "Transactional marketing" and "Relationship Marketing (10 marks)

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