Question $13$

$2pts$

A media planner talks to her client about this possibility. The client is interested in placing an ad in the teen magazine, and cites several logical reasons as well as one that doesn't make sense $($listed below$).$ Which of the following would not be a good reason for this placement?

$$ to take advantage of longer life when readers hold onto their issues

$$ to get extremely high$-$quality color reproduction for illustrations

$$ to deliver more in$-$depth information to the target audience

$q,$ to reach a narrowly defined audience based on demographic characteristics

$$ to attract readers looking for the latest news stories and the most timely messages