Question 1 (3 points) Saved Which of the following is TRUE? Cultures are strongly held beliefs about various topics or concepts. Inept set is the set of brands the consumer has awareness of, but has neither negative nor positive feelings toward. A conceptual corporate name seeks to capture the essence of the idea behind the brand or a vision of what the company does. The explosion of digital media has led many companies to shift media expenditures from social interactive media to traditional media. The most common sequence of building an attitude is Affective -> Conative -> Cognitive