QUESTION 1 (30 MARKS) The University of Canlingkup (UCL) has experienced a significant decrease in revenue since the opening of country's border post-Covid. Therefore, UCL needs to offer a new program that is more marketable which can improve revenue stream significantly and the proposed new program is the Bachelor of Psychology. In order to convince the UCL Board of Directors to approve the budget for the development of this new program, UCL needs to do a market feasibility study that shows that this program is highly marketable, especially the students from the science and technology stream. UCL has appointed you to lead this feasibility study project to study the market acceptability of this new programme as the demand is still unknown. You are given preliminary information that apart from the very prominent name of UCL, the university has also received requests from various industry players that they are in dire need of psychology graduates due to the increase in cases involving the mental health and well-being of employees but they are facing a lack of trained professionals to deal with the increase cases related to mental health illness. Based on the preliminary feedbacks, many employers willing to provide full scholarships for this programme provided the students will work with them for certain years. In addition, UCL which is located in Central Bangkok, is surrounded by communities and industries that place great emphasis on quality education for their families and employees. UCL requested the respondents to be parents and students. With this limited information, you are required to submit a proposal using the Theory of Planned Behaviour to the faculty board regarding your research strategy as follows :- a. Identify and explain the research problem of this study. [5 marks] b. Identify minimum FIVE (5) independent variables. [5 marks] c. Conceptualize your dependent (DV) and independent variables (IV) through framework model. [5 marks] d. State the Research Questions of this study. [5 marks] BIB2024 (BBAIB) OCTOBER 2022 SEM 4/4 e. Write the Research Objectives of this study. e. Write the Research Objectives of this study. f. State your hypotheses. [5 marks] QUESTION 2 (30 Marks) Based on the case study in QUESTION 1, you are required to continue the research with the questions as follows: a. Accurate purpose statement [5 marks] b. Techniques to be implemented for collecting research information and data; [5 marks] c. The method applied for analysing collected details. [5 marks] d. Scope for the research study [5 marks] e. Type of sampling strategy used and appropriate sample size [5 marks] f. the unit of analysis. [2.5 marks] g. Measurement scale of analysis [2.5 marks] QUESTION 3 (20 MARKS) ased on Theory of Planned Behaviour (TPB), discuss the following :- a.) Why it is needed to underpin the development of the conceptual framework in research with theory?. [10 marks] b.) As a student of MIU, you have encountered many phenomena that has triggered your interest to find out the real truth. Suggest any possible problem statement that you want to undertake based on the Theory of Planned Behaviour that you can use for preparing your research project. [5 marks] c.) Draw the research conceptual framework according to your stated problem statement above. Treat the Actual Behaviour (DV) in TPB as your Dependent Variable and Intention as independent variables (IV) with your scope of study within MIU. [5 marks] Sensitive questions during the interview can make the process of obtaining data unresponsive and difficult. Give THREE (3) reasons how this can happen? Compose THREE (3) examples of sensitive questions that leads to unresponsive biases. QUESTION 1 (30 MARKS) The University of Canlingkup (UCL) has experienced a significant decrease in revenue since the opening of country's border post-Covid. Therefore, UCL needs to offer a new program that is more marketable which can improve revenue stream significantly and the proposed new program is the Bachelor of Psychology. In order to convince the UCL Board of Directors to approve the budget for the development of this new program, UCL needs to do a market feasibility study that shows that this program is highly marketable, especially the students from the science and technology stream. UCL has appointed you to lead this feasibility study project to study the market acceptability of this new programme as the demand is still unknown. You are given preliminary information that apart from the very prominent name of UCL, the university has also received requests from various industry players that they are in dire need of psychology graduates due to the increase in cases involving the mental health and well-being of employees but they are facing a lack of trained professionals to deal with the increase cases related to mental health illness. Based on the preliminary feedbacks, many employers willing to provide full scholarships for this programme provided the students will work with them for certain years. In addition, UCL which is located in Central Bangkok, is surrounded by communities and industries that place great emphasis on quality education for their families and employees. UCL requested the respondents to be parents and students. With this limited information, you are required to submit a proposal using the Theory of Planned Behaviour to the faculty board regarding your research strategy as follows :- a. Identify and explain the research problem of this study. [5 marks] b. Identify minimum FIVE (5) independent variables. [5 marks] c. Conceptualize your dependent (DV) and independent variables (IV) through framework model. [5 marks] d. State the Research Questions of this study. [5 marks] BIB2024 (BBAIB) OCTOBER 2022 SEM 4/4 e. Write the Research Objectives of this study. e. Write the Research Objectives of this study. f. State your hypotheses. [5 marks] QUESTION 2 (30 Marks) Based on the case study in QUESTION 1, you are required to continue the research with the questions as follows: a. Accurate purpose statement [5 marks] b. Techniques to be implemented for collecting research information and data; [5 marks] c. The method applied for analysing collected details. [5 marks] d. Scope for the research study [5 marks] e. Type of sampling strategy used and appropriate sample size [5 marks] f. the unit of analysis. [2.5 marks] g. Measurement scale of analysis [2.5 marks] QUESTION 3 (20 MARKS) ased on Theory of Planned Behaviour (TPB), discuss the following :- a.) Why it is needed to underpin the development of the conceptual framework in research with theory?. [10 marks] b.) As a student of MIU, you have encountered many phenomena that has triggered your interest to find out the real truth. Suggest any possible problem statement that you want to undertake based on the Theory of Planned Behaviour that you can use for preparing your research project. [5 marks] c.) Draw the research conceptual framework according to your stated problem statement above. Treat the Actual Behaviour (DV) in TPB as your Dependent Variable and Intention as independent variables (IV) with your scope of study within MIU. [5 marks] Sensitive questions during the interview can make the process of obtaining data unresponsive and difficult. Give THREE (3) reasons how this can happen? Compose THREE (3) examples of sensitive questions that leads to unresponsive biases