QUESTION 1 [33] 1.1 The concept of New Product Development has evolved over the years from a definition perspective; articulate the concept of NPD from an evolutionary perspective as elaborated on by Kavadias and Loch. (Hint: Evolutionary perspective is the key word). 1.2 Articulate the four fundamental elements of New Product Development. (5) (8) 1.3 Brown and Eisenhardt (1995) classify NPD research reliant on its methodological approach. They aggregate previous empirical results of NPD project success drivers into a framework that emphasizes a strategic management angle. Illustrate (depict) the Brown and Eisenhardt framework and briefly its main outcomes (results). (20)