Question 1 (3.333333333 points) What is the key to getting your message across? Repetition Genius Money Productivity Question 2 (3.333333333 points) If overnight delivery makes you think of FedEx, what marketing strategy caused that association in your mind? Direct mail TV advertising Branding Connectivity Question 3 (3.333333333 points) The "four P's" of marketing are product characteristics, price structure, placement strategy, and promotional strategy product characteristics, price structure, placement strategy, and psychological strategy product cost, price structure, promotion strategy, and psychological strategy. product cost, price structure, promotion cost, and performance strategy. Question 4 (3.333333333 points) Eighty percent of your business comes from 20% of your effort. personal referrals. years in business. customers. Question 5 (3.333333333 points) Which of the following is a good marketing tactic for reaching out to cold prospects? Personal calls Personalized email Loyalty programs Advertising Question 6 (3.333333333 points) The general rule of thumb when giving a sales presentation in a customer's office is listen 70% of the time and talk 30% of the time. not give the customer time to speak until the end of the presentation. stick with the sales script. ignore the customer's objections and continue highlighting the product's benefits. Question 7 (3.333333333 points) Which of the following is the least effective way to reach a potential sales prospect? Referral Cold call Direct mail Personal visit Question 8 (3.333333333 points) Qualities like hope or friendly service are examples of which of the following? Non-saleables Unique selling propositions Emotional pitching Tangible sales ODPRLICHLI Question 9 (3.333333333 points) What makes your marketing more potent, allowing you to run an ad three times instead of nine, to get the same effect? O Connections Branding Promotion Opportunity Question 10 (3.333333333 points) Getting to know what your customers want, need, and care about is a waste of time. one of the chores of doing business. good customer service. only important in certain businesses. Question 11 (3.333333333 points) What is a sure way to boost sales? Advertise. Offer a 100% guarantee. Run contests. Give away products. Question 12 (3.333333333 points) What is a powerful sales weapon many salespeople fail to take advantage of? Publicity events Cold calls O Discount offers Referrals Question 13 (3.333333333 points) What advice would you offer to entrepreneurs on a limited advertising budget? O Buy the biggest magazine ad you can, even if it means you can only run it once. Run smaller, less visible ads more frequently in the best medium for your target audience. Focus on television advertising. Focus on radio advertising. Question 14 (3.333333333 points) Which of the following is a downside of a newspaper ad? O Newspaper ads are very expensive. You can get your ad placed very quickly. The readers are in the frame of mind to gather information. The ads have a short shelf life
