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Question (1) 34 points Review the material from Class on Competitive Strategies. Use the attached FastTrack to analyze the competitive strategies of Andrews and Erie

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Question (1) 34 points Review the material from Class on Competitive Strategies. Use the attached FastTrack to analyze the competitive strategies of Andrews and Erie by answering the following questions. Explain the reasons and justication for your answers using as evidence information from the FastTrack. a. Which segment(s) does the company have presence in? How many products per segment? (2 points) b. Examine the functional tactics for each product (REED performance, size, MTBF, age; Marketing price, promotion and sales budgets, percentage of awareness and accessibility; Production cost structure as reected in contribution margin, labor cost and automation) (18 points) c. Based on the functional tactics above, make a conclusion about the company's competitive strategy for each product whether cost leadership or differentiation (6 points) d. From your answer above, does the company have a single strategy for all of its products? Does the company have a single strategy for all products in a segment? How would you name the overall competitive strategy of the company? (8 points)

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