Question 1(4 points)

Community controls the outcome in crowdsourcing that is centrally controlled.

Question 1 options:

True

False

Question 2(4 points)

Which of the following statements is true about crowdsourcing?

Question 2 options:

Skilled participants are needed for crowsourcing.

It can be used to gain first-hand insight into customers' needs.

Crowds need to be geographically defined.

It is not effective in advertising industry.

It is not a reliable source to generate ideas.

Question 3(4 points)

A document giving essential information concerning the problem that needs solving is termed a(n) _____.

Question 3 options:

sketch

brief

sample

chart

outline

Question 4(4 points)

An extremely popular video is an asset to the company even if it does not contribute toward your business goals.

Question 4 options:

True

False

Question 5(4 points)

The Internet can be seen as a catalyst as well as an enabler that propelled crowdsourcing to the fore.

Question 5 options:

True

False

Question 6(4 points)

Crowdsourcing solutions obtain the solution to problems without rewarding the individuals who are responsible for it.

Question 6 options:

True

False

Question 7(4 points)

In crowdsourcing, a document giving essential information concerning the problem that needs solving is referred to as an outline.

Question 7 options:

True

False

Question 8(4 points)

Crowdsourcing and the wisdom of the crowd are two different concepts.

Question 8 options:

True

False

Question 9(4 points)

The wisdom of the crowds can be referred to as _____.

Question 9 options:

open call

open source production

collaboration

agency model

spec work

Question 10(4 points)

Which of the following statements is true about agency model?

Question 10 options:

It cannot be used in idea creation.

Rewards are granted for every agent creation.

It does not offer rewards to the agents.

It is inherently more sensitive to market forces.

It is an expensive way to obtain solutions.

Question 11(4 points)

A large undefined group of people made up out of many online individuals is termed _____.

Question 11 options:

assembly

target

population

crowd

sample

Question 12(4 points)

Viral marketing can be used to promote a company's search engine optimization strategy.

Question 12 options:

True

False

Question 13(4 points)

Which of the following observations is valid when you are planning to go viral?

Question 13 options:

Avoid using existing social media as an environment.

Do not make your content easy to share.

Emails should not be automated by sharing process.

Avoid the inclusion of funny content.

Be very informative and educational.

Question 14(4 points)

Which of the following is a disadvantage of word of mouth marketing?

Question 14 options:

It is not effective for non-electronic products.

It is not associated with exponential growth.

Its planning and measurement can be unpredictable.

It is not very effective in brand building.

Word of mouth campaigns are expensive.

Question 15(4 points)

Viral marketing uses electronic media to spread word of mouth.

Question 15 options:

True

False

Question 16(4 points)

New content is created, owned, and maintained by the creators in invention crowdsourcing.

Question 16 options:

True

False

Question 17(4 points)

_____ can be viewed as a crowdsourcing platform's most important asset.

Question 17 options:

Invention

Community

Innovation

Technology

Organization

Question 18(4 points)

In a typical crowdsourcing solution, the participants are paid per hour.

Question 18 options:

True

False

Question 19(4 points)

Which of the following is a crowdsourcing type in which the crowd is used to arrange existing content?

Question 19 options:

organization

creation

invention

prediction

generation

Question 20(4 points)

Alternative reality game is _____.

Question 20 options:

A game that takes place as an alternative to an established game

An alternative strategy used by a company

A backup server used by Web site owners and companies

A real time game that exist in operating systems

A game that takes place in both the real world and in a fantasy world

Question 21(4 points)

Viral marketing is a form of word of mouth marketing.

Question 21 options:

True

False

Question 22(4 points)

Which of the following is one of the dominant ways in which crowdsourcing can be used?

Question 22 options:

marketing established brands

routine jobs

product development

product promotion

research and development

Question 23(4 points)

_____ refer(s) to a social network of individuals who interact through a specific medium.

Question 23 options:

Referral group

Crowd

Lead users

Consortium

Community

Question 24(4 points)

The hobbyists and enthusiasts who are involved in crowdsourcing because of passion are referred to as _____.

Question 24 options:

assemblers

wisdom crowd

open workers

amateurs

collaborators

Question 25(4 points)

Which of the following is a disadvantage of crowdsourcing?

Question 25 options:

Interdisciplinary collaboration cannot be achieved in crowdsourcing.

Rewards are to be granted for every agent creation even if they are not useful.

Community may not feel a brand-building relationship with the organization.

The crowd's reliability can be somewhat altered by the Internet.

It is an expensive and slow way of obtaining solutions.