QUESTION 1 [40 MARKS] a) In planning for its marketing offering, the marketers need to address a few product levels for its products. Visit the official website of Tealive (https://www.tealive.com.my/) and choose ONE (1) of its product lines. Explain the following FOUR (4) product levels concept applicable to the chosen product. Core benefit (5 Marks) ii. Basic product (5 Marks) iii. Augmented product (5 Marks) iv . Potential product (5 Marks) (Total: 20 Marks) b) Suggest ONE (1) branding strategy for Tealive's product line selected in 1(a) that are relevant for each Product Life Cycle (PLC) stages below: Introduction (5 Marks) ii. Growth (5 Marks) iii. Maturity (5 Marks) iv. Decline (5 Marks) (Total: 20 Marks)