Question $15(1$ point$)$

Listen

Digital marketing tools provide which type of support for a company or organization's marketing messages?

a$)$ They support the broader IMC activities by decreasing the need to contact customers directly.

b$)$ They can replace a good marketing strategy by sending out broad marketing messages to a general population.

c$)$ Through digital communications, they support wider IMC activities by targeting and reinforcing campaign messages and activities in other media.