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Question 1 (50 Marks) (Word limit: 750 words) Despite its success, why has IKEA decided to team up and collaborate with other companies? Analyse the
Question 1 (50 Marks) (Word limit: 750 words)
Despite its success, why has IKEA decided to team up and collaborate with other companies? Analyse the partnership that you have chosen as your case study from the above mentioned three partnerships.
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