Question $16(1$ point$)$

Listen

The opposite of hedonic consumption is

Question $16$ options:

Endonic consumption

Utilitarian consumption

Circular consumption

Question $17(1$ point$)$

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A digital marketing audit provides a weak foundation on which to build your digital strategy.

Question $17$ options:

True

False

Question $18(1$ point$)$

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Steps in the digital marketing audit are

Question $18$ options:

Strategy, plan, audit

Audit, strategy, plan

Plan, audit, strategy

Question $19(1$ point$)$

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Chatbots provide human$-$machine interaction.

Question $19$ options:

True

False

Question $20(1$ point$)$

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Social media monitoring is an active process of attending to$,$ observing, interpreting, and responding to a variety of stimuli through mediated, electronic, and social channels.

Question $20$ options:

True

False