Question 1 (a) (1) Why is the focus group moderator so important to the success of a focus group discussion? (11) What is an online focus group? What are the distinct advantages and disadvantages of running online compared with traditional focus groups? (ii) Describe the opportunities and difficulties that may occur ifalcoholic drinks are served during focus group discussions. (iv) What are projective techniques? In what circumstances should projective techniques be used? Give an example of the type of participant and the context in which such techniques would work. (20 marks)