Question 1

A corporate level strategy specifies actions taken by the firm to gain a competitive advantage by selecting and managing a group of different business competing in different product markets. Corporate-level strategies help companies to select new strategic positions that are expected to increase the firms value. Describe any FOUR (4) types of diversification strategy that can allow Kindle/Amazon to earn above-average returns in spite of strong competitive forces during Covid-19 pandemic to increase the firms value.