QUESTION $1$

A distinguishing factor between a brand name and a brand mark is that a brand name

a$.$ consists of words.

b$.$ is registered with the U$.$S$.$ Patent and Trademark Office.

c$.$ identifies only one item in the product mix.

d$.$ creates customer loyalty.

e$.$ implies an organization's name.

QUESTION $2$

A major advantage of using individual branding is that

a$.$ this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.

b$.$ the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

c$.$ a poor$-$quality product will not contaminate all of the company's other products with negative images.

d$.$ a specific brand name for each product will help the company grow during times of economic recession.

e$.$ the promotion of one of the company's brands will also promote the company's other brands.