QUESTION 1 A technique used to construct a graphic representation of how consumers in a market perceive a competing set of products relative to each other. a. Selective distortion b. Perceptual mapping Oc One-to-one marketing Od. Competitive analysis QUESTION 2 Categorizing a buyer's status and loyalty to a product (non-user, potential user, first-time user, regular user) is one way of segmenting consumers ... a. By Behavior b. By Demographics . By Geography d. By Psychographics