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QUESTION 1 Advise 1st for Women on two practical retention strategies they can use at each stage of the relationship development ladder of loyalty to

QUESTION 1 Advise 1st for Women on two practical retention strategies they can use at each stage of the relationship development ladder of loyalty to ensure that a customer such as Ms Lebogang Mkhize remains with 1st for Women and progresses to the next stage of the relationship. (2 marks per stage of the relationship ladder of loyalty)

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