Question 1

After obtaining the approval to redevelop the J mall into 40-storey mixed development at Jurong East central site, the company would like to aim for BCA Green Mark Platinum award for this new development. However, the Investment Director raised a concern that by achieving the sustainability the profitability of the development will be impacted.

(a) Demonstrate your understanding the sustainability efforts in Singapore Construction industry. (15 marks)

(b) Discuss the concerns of profitability of the development raised by the Investment Director. (15 marks)

Question 2 With redevelopment of J cube mall into 40-storey residential cum two storey commercial space, the marketing team is working with the project manager on the design and planning approval.

Using the marketing mix: Place, Product, Price and Promotion, appraise the FOUR (4) levels of marketing decision to enhance the attractiveness to this mixed development. (20 marks)